It’s a good thing to know that in behalf of the challenges in facing the competition in the world market for an automobile industry, Ducati still gain the trust and respect of Shell as its partner in the industry.
Yes, and it is really a yes! Shell is extending their partnership with Ducati MotoGP team. Shell announced that they are going to extend their partnership with Ducati until the end of the year 2013. This is to ensure the continuous development of tailored Shell Advance lubricant as well as the Shell V-Power fuel for the Desmosedici bikes of the Ducati MotoGP team. As far as we know, Ducati has been selling a few bikes models in India which includes Ducati Hypermotard, Ducati Monster, Ducati Superbike, Ducati Streetfighter, and Ducati Sports Classic. These Ducati models became famous in India.
Ducati Monster
Well, together with the extension of the partnership between Ducati and Shell, Shell Advance will continue as the first-fill lubricant of every Ducati bike that leaves the factory in Bologna. This partnership will gain a lot of advantage not just for the both parties but also for the prospective customers.
Shell, definitely has enjoyed an extremely successful and productive one-on-one relationship with Ducati Corse which is known as first in World Superbike. It is then accompanied by the Bologna-based team when it moved to MotoGP from the year 2003. Since then, the partnership has won 31 races, one Manufacturer’s Title, one Team’s Title, and one Rider’s Title in MotoGP on World Superbike. Also included to their success were the six Rider’s Championships, and nine Constructor’s Championships all in World Superbike.
Ducati Monster
Important people in the industry stated some important facts about this partnership. Such are in the following:
The Global General Marketing Manager of Shell lubricants which was Traci Alford stated that Shell and Ducati have enjoyed a very successful technical partnership over the last eleven years and in that time both Ducati and Shell have gone from strength to strength. The Country Head-lubricants of Shell India, Mr. Donald Anderson said that Shell’s focus on research and development, along with their commitment in producing the world’s best oils for maximum protection, have resulted in a range of oils for all two wheelers. Altogether with the excellence of Shell and the elegance and fashion brought by Ducati, there will be another three years of success that they are going to enjoy and celebrate.
New Bikes in India 